August Schell Brewing Company Day

Schell Brewery workers from days long ago...

I can't believe that June 28th was August Schell Brewing Company Day in Minnesota. How could I have missed it?

Schell's Showplace

by Kevin Sweeney of the New Ulm Journal

6/28/06 NEW ULM — With blue skies providing a perfect setting for its pastoral scenery, the August Schell Brewery dedicated its new visitors center Wednesday with a Marti family reunion and ribbon cutting.

About 35 members of the Marti family, ranging from 84-year-old George Olsen, a fourth-generation descendant of August Schell, to toddlers in the seventh generation, attended the dedication.

The new building wraps around the brewery's old truck garage, which was converted several years ago into a brewing museum. It includes a gift shop upstairs, and a rathskeller, or taproom, on the lower level. A patio off the back of the building gives brewery visitors a peaceful place to sit, look off into the woods and listen to the birds while sipping a Schell's product. Read on...

In recognition, I recommend one of my favorite beers, Schell's Zommerfest

Hat tip to The Elder One at Fraters Libertas